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Browsing by Author Martinez Saavedra, Sebastian
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Influencia de los factores estilo de vida, autocontrol de gasto y referencia de grupo en la decisión de compra de teléfonos celulares en la generación z mayores de edad de la zona 6 y 7 de Lima Metropotitana del NSE AB
Hidalgo Falla, Marcelo Eduardo
;
Martinez Saavedra, Sebastian
Asesorado por
Medroa Delgado, Giancarlo
2023
Universidad de Lima
Estilos de vida
;
Generación Z
;
Comportamiento del consumidor
;
Lifestyles
;
Z Generation
;
Consumer behavior