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Browsing by Author Martinez Ruiz Huidobro, Dariela
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
El rol de la estrategia digital como respuesta al comportamiento del consumidor en el e-commerce del sector retail para generar crecimiento de la marca en el mercado peruano de electrodomésticos durante el 2023. Caso: Indurama Perú
Dargent Salas, Nicole
;
Martinez Ruiz Huidobro, Dariela
Asesorado por
Mejía Perea, José Eduardo
25-Jul-2024
Universidad Peruana de Ciencias Aplicadas (UPC)
Electrodoméstico
;
E-commerce
;
Comportamiento del consumidor
;
Estrategia digital