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Browsing by Author Marquina Olazabal, Rayco Jose
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El mensaje publicitario en el comportamiento del consumidor de la campaña “Prueba con una sonrisa” de Chocolate Sublime en un contexto de pandemia a causa del COVID-19, año 2020
Marquina Olazabal, Rayco Jose
Asesorado por
Seminario Campos, Alejandro Hernán
2021
Universidad de San Martín de Porres
Mensaje publicitario
;
Comportamiento del consumidor
;
Compras
;
COVID-19
