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Browsing by Author Lebrún Quevedo, Rodrigo André

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info:eu-repo/semantics/bachelorThesis
El precio, el perceived usefulness y el perceived enjoyment con relación al impulse buying en las plataformas de social commerce
Seminario Alberca, Guillermo Martín; Lebrún Quevedo, Rodrigo André
Asesorado por Cristobal Suvderlan, Damaris Heidi; Veliz Chumbiauca, Tulia Palmira
4-Dec-2021
Universidad Peruana de Ciencias Aplicadas (UPC)
Comercio social; Utilidad percibida; Compra impulsiva; Social trading; Perceived utility; Impulsive purchase
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