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Browsing by Author Lara Jaramillo, Jose Miguel
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La publicidad como estrategia y herramienta para incentivar el mercado cultural. Caso: Milco, brand mascot de Lima 2019, en el Museo Amano
Lara Jaramillo, Jose Miguel
Asesorado por
Cabel García, Andrea Elvira
;
Cabel García, Andrea Elvira
3-Dec-2020
Universidad Peruana de Ciencias Aplicadas (UPC)
Percepción de marca
;
Patrimonio cultural
;
Mascotas olímpicas
;
Brand perception
;
Cultural heritage
;
Olympic mascots
