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Browsing by Author Lapouble Barrios, Maria Bethania
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Campaña Perú Jam: ¿Cómo la Marca Perú llega a los escolares por medio del videojuego?
Maeshiro Tamashiro, Angie Sumie
;
Lapouble Barrios, Maria Bethania
Asesorado por
Krateil Fuentes, Arabella Carmen
13-Nov-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Marketing territorial
;
Marca Perú
;
Medios digitales
;
Videojuegos
;
Territorial marketing
;
Peru Brand
;
Digital media
;
Video games
