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Browsing by Author Julca Fernández, Nelly
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info:eu-repo/semantics/bachelorThesis
Propuesta de estrategias de marketing social para fomentar el hábito de lectura en los estudiantes del tercer y cuarto año de secundaria del colegio San Martín Lambayeque 2016
Julca Fernández, Nelly
Asesorado por
Castañeda Gonzáles, Jaime Laramie
Jun-2017
Universidad de Lambayeque
hábito de lectura
;
sociedad
;
estrategias
;
Marketing social
;
actitud hacia la lectura
;
hábito
;
marketing
