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Browsing by Author Inga Gonzáles, Claudia
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Showing results 1 to 1 of 1
La influencia del marketing relacional en la lealtad de los 4 principales bancos del Perú en Lima Metropolitana
Guerra Angulo, Brenda Yasumi
;
Inga Gonzáles, Claudia
Asesorado por
Matto Cáceres, Alberto Enrique Jesús
2022
Universidad de Lima
Marketing relacional
;
Fidelización del cliente
;
Bancos
;
Relationship marketing
;
Customer loyalty programs
;
Banks and banking
;
Lima (Perú : Área Metropolitana)