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Browsing by Author Huerta Mendoza, Kevin Joel
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Showing results 1 to 1 of 1
Valor de marca, respecto al Social Media Marketing y del eWOM en relación a la decisión de compra de productos enfocados a los eSports
Huerta Mendoza, Kevin Joel
Asesorado por
Rojas Suarez, Cristhian Moises
9-Jul-2021
Universidad Peruana de Ciencias Aplicadas (UPC)
Valor de marca
;
Decisión de compra
;
eWOM
;
Social media
;
Brand value
;
Purchase decision