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Browsing by Author Huamán Uñunco, Talia Estefani
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info:eu-repo/semantics/bachelorThesis
Análisis de los factores de fidelización de la campaña transmedia "Jueves de Patas” de la cerveza Pilsen Callao en los consumidores universitarios de 20 a 29 años en la ciudad de Lima en el año 2019
Allca Lozano, Gliseth Ethiel
;
Huamán Uñunco, Talia Estefani
-
2019
Universidad Tecnológica del Perú
Fidelización del cliente y consumidor
;
Comunicación digital
;
Marketing digital