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Browsing by Author Heresi Rivas Plata, Samirah
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
The Use of Real Time Marketing on Social Media in the Burger King Case During the “Vaccinagate” Scandal in Peru.
Heresi Rivas Plata, Samirah
Asesorado por
Arbaiza Rodríguez, Francisco Antonio
24-Aug-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Real-time Marketing
;
Marketing
;
Social media
;
Newsjacking
