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Browsing by Author Gallarday Corales, Margiory
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info:eu-repo/semantics/bachelorThesis
La intención de compra visto a través de la interacción parasocial de los influencers del sector moda con sus seguidores al promocionar sus emprendimientos dentro de Instagram durante la pandemia
Gallarday Corales, Margiory
Asesorado por
Gomero Correa, Giancarlo
7-Jul-2021
Universidad Peruana de Ciencias Aplicadas (UPC)
Emprendimiento
;
Interacción social
;
Influencers
;
Instagram
;
Entrepreneurship
;
Social interaction
