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Browsing by Author Gómez Maganda Pineda, Fabiola
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Genialidad de marca, amor a la marca, lealtad a la marca en relación a disposición a pagar un precio premium el sector de restaurantes de lujo
Gómez Maganda Pineda, Fabiola
Asesorado por
Veliz Chumbiauca,Tulia
29-May-2024
Universidad Peruana de Ciencias Aplicadas (UPC)
Genialidad de marca
;
Amor a la marca
;
Lealtad a la marca
;
Disposición a pagar un precio premium
;
Restaurantes de lujo
;
Brand coolness
;
Brand love
;
Brand loyalty
;
Willingness to pay a premium price
;
Luxury restaurants
