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Browsing by Author Flores Espinoza, María del Carmen
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Segmentación de usuarios de productos tecnológicos a partir de valores y actitudes
Flores Espinoza, María del Carmen
-
2014
Universidad Nacional Agraria La Molina
Estilo de vida
;
Valores de vida
;
Productos tecnológicos
;
Población humana
;
Computador
;
Tecnología
;
Encuestas al consumidor
;
Comportamiento del consumidor
;
Técnicas de mercadeo
;
Métodos estadísticos
;
Evaluación
;
Perú
;
Segmentación de usuarios
