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Browsing by Author Falcon Quispe, Jose Carlos
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Showing results 1 to 1 of 1
Variables que se relacionan con la intención de compra de los consumidores potenciales de electrodomésticos energéticamente eficientes en Lima en 2023
Llerena Muñaqui, Sofia Andrea
;
Falcon Quispe, Jose Carlos
Asesorado por
Vitale Machado, Washington Daniel
2-Nov-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Marketing
;
Electrodomésticos electrónicamente eficientes
;
Intención de compra
;
Conciencia ambiental
;
Servicio Postventa
;
Valor de marca
;
Precio del producto
;
Electronically efficient appliances
;
Purchase intention
;
Environmental awareness
;
After sales service
;
Brand value
;
Price of the product
