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Browsing by Author Delgado Becerra, Miguel Angel
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Showing results 1 to 1 of 1
Marketing experiencial y lealtad entre los turistas nacionales alojados en una cadena hotelera ubicada en la ciudad de Cajamarca al año 2024
Delgado Becerra, Miguel Angel
Asesorado por
Alegria Ferreyros, Luis Fernando
29-Aug-2024
Universidad Privada del Norte
Fidelización del cliente
;
Relaciones con los clientes
;
Preferencias del consumidor
;
Comportamiento del consumidor
;
Valor de la marca
;
Marketing experiencial
;
Marketing relacional