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Browsing by Author Del Solar Cáceres, Ana Lucia
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Relación entre el posicionamiento de marca y acción de compra en la campaña televisiva “Día del amigo” de Pilsen en los alumnos de la Universidad Tecnológica Del Perú, Lima, 2016
Del Solar Cáceres, Ana Lucia
Asesorado por
Smith Corrales, César Augusto
2016
Universidad César Vallejo
Posicionamiento
;
Marca
;
Comunicación
;
Acción de Compra