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Browsing by Author De las Casas Taipe, Xiomara Daniela
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Revisión sobre los estudios acerca de los mecanismos que usan los medios de comunicación para influir en las decisiones del consumidor (Perú, España y Argentina)
De las Casas Taipe, Xiomara Daniela
Asesorado por
Armas Asin, Fernando Alberto
10-May-2022
Universidad Peruana de Ciencias Aplicadas (UPC)
Consumidor
;
Mecanismos de influencia
;
Publicidad
;
Medios de comunicación
;
Consumer
;
Influence mechanisms
;
Advertising
;
Media
