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Browsing by Author Davila Cipriano, Jessica Raquel
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info:eu-repo/semantics/bachelorThesis
Programa de fidelización basado en tarjeta de puntos y su relación con la decisión de compra del cliente de CAFRA PERÚ, Trujillo 2019
Cabanillas Bocanegra, Karent Nelly
;
Davila Cipriano, Jessica Raquel
Asesorado por
Paredes León, Francisco
15-Sep-2021
Universidad Privada del Norte
Fidelización del cliente
;
Satisfacción del cliente
;
Tarjetas comerciales
;
Decisión de compra
;
Comportamiento del consumidor