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Browsing by Author Cisneros Cueva, karol Debby
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La influencia del valor de marca en la intención de compra de sus clientes. Moda en el sector calzado de Lima Metropolitana considerando las marcas Platanitos y Bata
Cachay Saldivar, Carla Fernanda
;
Calmet Rojas, Paula Fernanda
;
Cisneros Cueva, karol Debby
Asesorado por
Ponce Regalado, María de Fátima
4-Jun-2021
Pontificia Universidad Católica del Perú
Nombres de los productos de marca
;
Relaciones con los clientes
;
Calzado--Industria y comercio--Perú--Lima