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Browsing by Author Cipriano Portugal, Christian Antonio
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
El rol mediador de la relación cliente-marca en la relación causal de las actividades de social media marketing y la intención de compra y la lealtad de marca: caso Rappi
Cipriano Portugal, Christian Antonio
Asesorado por
Valera Olivares, Daniel
2023
Universidad ESAN
Estrategias de mercadeo
;
Comercio electrónico
;
Redes sociales
;
Comportamiento del consumidor
;
Compra
;
Lealtad de marca
;
Servicios de entregas
;
Servicios de alimentación
