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Browsing by Author Chavez Mendoza, Madeley Ingrid
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La relación del mensaje publicitario y la decisión de compra en base al spot “Habla ilimitado a todos los claros del Perú”, en alumnos del V ciclo de periodismo turno tarde de la Universidad Jaime Bausate y Meza, 2016
Chavez Mendoza, Madeley Ingrid
Asesorado por
Saavedra Gonzalez, Rafael Maycol
2016
Universidad César Vallejo
Spot publicitario
;
Mensaje publicitario
;
Decisión de compra
