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Browsing by Author Chaname Colfer, Jorge Luis
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Showing results 1 to 1 of 1
Influencia de las estrategias de marketing digital en el comportamiento de compra de comida rápida en la empresa KFC en la zona de Lima Centro en tiempos de COVID-19
Chaname Colfer, Jorge Luis
;
Martínez Vega, Diego Alonso
Asesorado por
Cruz Roncal, David
2022
Universidad de Lima
Estrategias de marketing
;
Marketing en Internet
;
Restaurantes de comida rápida
;
Comportamiento del consumidor
;
Pandemias
;
Marketing strategies
;
Internet marketing
;
Fast food restaurants
;
Pandemics
;
COVID-19
;
Lima Metropolitana (Perú)
