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Browsing by Author Castañeda Mercado, Geraldine Giovanna
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info:eu-repo/semantics/bachelorThesis
El discurso publicitario de la campaña “apoya a tu pata bodeguero” de Pilsen Callao y su relación con la recordación de marca en jóvenes limeños en tiempos de pandemia en el 2020
Castañeda Mercado, Geraldine Giovanna
Asesorado por
Chero Salazar, Willy César
2023
Universidad San Ignacio de Loyola
Spot Publicitario
;
Campaña Publicitaria
;
Recordación de Marca
;
Discurso Publicitario
;
Pilsen Callao
;
Pandemia