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Browsing by Author Campos Alvarez, Génesis Araceli
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Showing results 1 to 1 of 1
Diagnóstico percibido, presencia social y experiencia de flujo en relación a la intención de compra de moda en transmisiones en vivo de Tik Tok
Pacora Rivas, Victor José
;
Campos Alvarez, Génesis Araceli
-
5-Oct-2024
Universidad Peruana de Ciencias Aplicadas (UPC)
Diagnóstico percibido
;
Experiencia de flujo
;
Presencia social
;
Intención de compra
;
moda
;
Tik Tok
;
Transmisiones en vivo
;
Perceived diagnosis
;
Flow experience
;
Social presence
;
Purchase intention
;
Fashion
;
Live broadcasts