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Browsing by Author Briceño Yañez, Stephanie Matilde
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info:eu-repo/semantics/bachelorThesis
Factores del Web Experience y la relación con la intención de compra online por millennials en sitios web de las aerolíneas en Lima Metropolitana
Briceño Yañez, Stephanie Matilde
Asesorado por
Veliz Chumbiauca, Tulia Palmira
21-Oct-2019
Universidad Peruana de Ciencias Aplicadas (UPC)
Experiencia web
;
Intención de compra
;
Millennials
;
Web experience
;
Purchase intent
