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Browsing by Author Aristi Zoeger, Valeria
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Brand Equity en la decisión de compra de los consumidores1 de Lima Metropolitana en las empresas de moda sostenible
Aristi Zoeger, Valeria
Asesorado por
Mauricio Andía, Martín Alonso
10-Jul-2020
Universidad Peruana de Ciencias Aplicadas (UPC)
Brand equity
;
Intención de compra
;
Moda sostenible
;
Brand loyalty
;
Sustainable fashion
