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Browsing by Author Apaza Casabona, Cesar Eduardo Franco
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Showing results 1 to 1 of 1
Relación del eWOM con la intención conductual de clientes de aerolíneas de Lima Metropolitana en el 2021
Gamarra Garcia, Liliana Nicole
;
Apaza Casabona, Cesar Eduardo Franco
Asesorado por
Vigo Ibáñez, Emperatriz
12-Oct-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Boca a boca en línea
;
Aceptación de la información
;
Satisfacción de la información e intención conductual
;
Online word of mouth
;
Information acceptance
;
Information satisfaction and behavioral intention
