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Browsing by Author Aguilar Chavez, Mario Alonso
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info:eu-repo/semantics/bachelorThesis
El marketing de contenidos en el proceso de decisión de compra de un teléfono móvil. Caso: el blog "HS" de una empresa de telecomunicaciones
Arce Burbank, Rodolfo Enrique
;
Aguilar Chavez, Mario Alonso
Asesorado por
Coriat Nugent, Juan Miguel
15-Jan-2018
Pontificia Universidad Católica del Perú
Mercadeo
;
Comportamiento del consumidor
;
Teléfonos celulares