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Browsing by Author Achancaray Flor, Carlos Manuel
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Boca a boca electrónico, autenticidad y confianza en relación al valor percibido e intención de compra en el entorno de las redes sociales dentro de la categoría retail
Achancaray Flor, Carlos Manuel
;
De Col Ohashi, Giacomo
Asesorado por
Mendoza Cuellar, Hector Jose
4-Jul-2022
Universidad Peruana de Ciencias Aplicadas (UPC)
Marketing de redes sociales
;
Boca a boca electrónico
;
Autenticidad
;
Confianza
;
Valor percibido e intención de compra
;
Social media marketing
;
Electronic word of mouth
;
Authenticity
;
Trust
;
Perceived value and purchase intention
