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Browsing by Author Abrill Reyes, Karol Alessandra del Carmen
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Showing results 1 to 1 of 1
Motivación hedónica, motivación utilitaria y confianza online en relación a la intención de compra en el social commerce
Abrill Reyes, Karol Alessandra del Carmen
;
Palma Fernández, Valeria Antonella
Asesorado por
Mendoza Cuellar, Héctor José
4-Dec-2021
Universidad Peruana de Ciencias Aplicadas (UPC)
Utilitarian motivation
;
Hedonic motivation
;
E-trust
;
Social commerce
;
Purchase intention
