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Browsing by Author Abad Vizcarra, Rodrigo Alonso
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Gestión de la imagen corporativa y su incidencia en la intención de compra de los clientes de Grupo Galk.
Pareja Magallanes, Silvana Valeria
;
Abad Vizcarra, Rodrigo Alonso
Asesorado por
Hartley Sotomayor, Alex Christian
12-Nov-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Imagen de marca
;
Posicionamiento
;
Redes sociales
;
Intención de compra
;
Brand image
;
Positioning
;
Social media
;
Purchase intention
