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Browsing by Author Álvarez Vivanco, Claudia Stefany
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Relación entre gamificación, compromiso con la marca y experiencia del cliente para comercios minoristas de alimentos en Lima Metropolitana
Álvarez Vivanco, Claudia Stefany
;
Otoya Flores, Miguel Eduardo
Asesorado por
Chacon Resino, Ramon
4-May-2024
Universidad Peruana de Ciencias Aplicadas (UPC)
Gamificación
;
Experiencia del consumidor
;
Compromiso con la marca
;
Lima Metropolitana
;
Gamification
;
Consumer Experience
;
Brand engagement