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Browsing by Advisor Talledo Flores, Hernán Tadeo
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Youtube y unboxings: Factores de los videos de unboxings realizados por influencers en la plataforma youTube que generan intención de compra en los usuarios
Prada Chocano, Maria Fernanda
;
Masias Robles, Gino Gustavo
Asesorado por
Talledo Flores, Hernán Tadeo
1-Mar-2022
Universidad Peruana de Ciencias Aplicadas (UPC)
Unboxing
;
Youtube
;
Intención de compra
;
Factores que influyen
;
Purchase intent
;
Pnfluential factors
