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Browsing by Advisor Rivas Gonzales, Paulo César
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Showing results 1 to 1 of 1
Impacto de las prácticas verdes sobre la imagen verde y la lealtad del cliente en una cadena de cafeterías: Caso Starbucks Perú
Aguirre Zapata, Daniela
;
Medina Torres, Maria Angela
Asesorado por
Rivas Gonzales, Paulo César
;
García Tello, Luis José
3-Apr-2023
Universidad de Piura
Starbucks Coffee Company -- Servicios al cliente
;
Cafeterías -- Servicios al cliente
;
Marketing ecológico – Análisis
;
Fidelización del cliente -- Estrategia y técnica