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Showing results 2 to 2 of 2
< previous
info:eu-repo/semantics/bachelorThesis
Relación del Engagement y el eWord of Mouth con la decisión de compra, a través de redes sociales en agencias de turismo en Lima - Perú
Guerrero Suing, Daniela
;
Peña López, Mariana Patricia
Asesorado por
Acuña Sillo, Elba Lourdes
27-Nov-2020
Universidad Peruana de Ciencias Aplicadas (UPC)
Redes sociales
;
Marketing digital
;
eWOM
;
Decisión de compra
;
Agencias de turismo
;
Social media
;
Digital marketing
;
Purchase decision
;
Tourism agency