Citas bibligráficas
Alegría, C., Tumbalobos, E., Torres, C., Porras, J., Arrieta, S. (2021). Cool Dog: Bebida nutricional para perros [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658248
Alegría, C., Tumbalobos, E., Torres, C., Porras, J., Arrieta, S. Cool Dog: Bebida nutricional para perros [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658248
@misc{sunedu/3052982,
title = "Cool Dog: Bebida nutricional para perros",
author = "Arrieta Zavaleta, Sussan Estefany",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
In Peru, the well-being and health of dogs have gained greater attention and importance over the recent years. This explains why the pet industry has grown so much in our country. However, despite the wide variety of nutritional supplements for dogs, currently, there are still no liquid supplements that allow rapid nutrients absorption. This is how the project of Cool Dog was born, a business idea that will be dedicated to the import, distribution and commercialization of an innovative product for the pet market. The company’s main objective is to improve the quality of life of dogs through a nutritional beverage with vitamins and made from natural components. The potential of this business idea was validated through field research and product experiments. In the initial stage of the project, the company's coverage will be concentrated in only three areas of Lima Metropolitan area; however, the coverage will be expanded in the following years of the project. Sales are mainly done through two channels: the direct channel (website) and the indirect channel (associated veterinarians). Both channels will inform the end customer about the product characteristics and answer their doubts. The sales price is high due to the perceived value of the product and because the suggested intake frequency is weekly. However, the financial analysis shows that the projections are profitable for both the shareholders and the investors, so the main conclusion is that business is viable and durable over time.
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