Bibliographic citations
García, A., Iñape, J. (2018). Nivel de conocimiento de marketing odontológico en los odontólogos del Cop región Loreto, 2017 [Tesis, Universidad de la Amazonía Peruana]. http://repositorio.unapiquitos.edu.pe/handle/20.500.12737/5510
García, A., Iñape, J. Nivel de conocimiento de marketing odontológico en los odontólogos del Cop región Loreto, 2017 [Tesis]. : Universidad de la Amazonía Peruana; 2018. http://repositorio.unapiquitos.edu.pe/handle/20.500.12737/5510
@misc{sunedu/3117078,
title = "Nivel de conocimiento de marketing odontológico en los odontólogos del Cop región Loreto, 2017",
author = "Iñape Mattos, Jenifer Iveth",
publisher = "Universidad de la Amazonía Peruana",
year = "2018"
}
OBJECTIVE: The present study aimed to evaluate the level of knowledge of dental marketing in dentists of Peruvian Dental College, Loreto Region, 2017. MATERIALS AND METHODS: The present study was quantitative applied, not experimental, descriptive, transversal, correlational. The sample consisted of 172 dentists of Peruvian Dental College, Loreto Region, 2017. The instrument used was the questionnaire on dental marketing (Gutierrez, P. 2010) in the study: Evaluation of knowledge and attitudes towards marketing of health services in Dentistry Faculty at University Nacional Federico Villareal. RESULTS: In the general evaluation of the leve lof Marketing Knowledge, of 172 dentists it was found that 77.9% (134), have por knowledge about Marketing, while only 22.1% have good knowledge about marketing (p ‹ 0.05). about age, a predominance of 62.8% (108) were dentists from 26 to 40 years old, significant statistic was found (p = 0.002). About gender, predominance of 53.5% (92) were male dentists, significant statistics were found (p = 0.000). About time of graduation from university, predominance of 79.1% (136) dentists with shorter time of graduation of university, from 1 to 15 year. Significant statistics were found (p = 0.006). about work experience, there is a predominance of 62.8% (108) dentists with more work experience that means with more than 6 years of experience, significant statistics with work experience was found (p = 0.026), and finally in occupation predominance of the 73.3% (126) dentists with independent occupation found statistically significant association (p = 0.026). CONCLUSION: The leve lof knowledge of dental marketing in dentists of Peruvian Dental College, Loreto Region, 2017 regarding to age, gender, time of graduation from university, time of work experience and current occupation are significantly related.
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