Bibliographic citations
Flores, V., Gonzales, D. (2017). Proyecto de inversión implementación de un restaurante especializado en comida marina en el distrito de independencia denominado Concha y Ají tradición y sabor [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/12048
Flores, V., Gonzales, D. Proyecto de inversión implementación de un restaurante especializado en comida marina en el distrito de independencia denominado Concha y Ají tradición y sabor [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/12048
@misc{sunedu/3032257,
title = "Proyecto de inversión implementación de un restaurante especializado en comida marina en el distrito de independencia denominado Concha y Ají tradición y sabor",
author = "Gonzales Mendoza, Dorcas Marialena Esperanza",
publisher = "Universidad Privada del Norte",
year = "2017"
}
ABSTRACT The objective of this investment project is to evaluate the feasibility of establishing a marine food sales business through the opening of a restaurant in the 50th commercial emporium in the District of Independencia. In order to do so, we analyzed the global, national and local economic situation in which it was observed that, although the Peruvian economy is in recession, the final consumption of services has maintained an average of 2.8% of GDP in the last 10 years. Sector includes hotels and restaurants that have had positive returns due to the worldwide recognition of Peruvian food and the establishment of conventions and gastronomic fairs that affects the internal and external tourism. Although the environment is favorable for the establishment of the marine food sales business, objective supply and demand have also been evaluated in the geographical area of Lima Norte, especially in the district of Independencia, where it will be located in a sales establishment and Districts bordering the mentioned commercial emporium, such as Los olivos, Comas and Carabayllo. The target customer to whom the business is directed is for those people that by their purchasing level are located in the socio economic sectors B and C, of a range of age of 20 to 59 years, who have a lifestyle that the They are progressive, innovative and also that they like the traditional. To be competitive we have identified the character of the client of Lima Norte, is a person in search of recognition, but because of the dynamics of the economic life it takes is practical when consuming on particular days; However, he likes to enjoy family and / or friends on the weekends. For this client has adapted the type of service, the assignment of staff functions and the distribution of the restaurant environments. About the real competition in this commercial area, we have vendors selling food to the step and restaurants of Creole menu. The establishments of marine food and that become the direct competition of the business are in avenues bordering but far from our chosen establishment. To achieve a prompt position in the market has chosen two relevant historical products in the Peruvian food Aji, a condiment that is requested by most Peruvians to give spice to their meals and the shell, a product recognized for its aphrodisiac virtues. In this way the brand "Concha y Ají - Sabor y Tradición" was born, as a concept of popular food but also of exclusivity. Finally, the financial evaluation has considered an initial investment of S / 60,168.00 soles, which will have a capital recovery after two years of operations. The feasibility of the project yielding a NPV for S / 82,560.00 soles and a TIR of 37%. Based on the above, we consider that the project is viable and profitable.
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