Bibliographic citations
Cuadros, Y., Calmet, G. (2020). Marketing digital y su relación con la satisfacción del cliente en la empresa Coimjak, Lima, Perú, 2020 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/26406
Cuadros, Y., Calmet, G. Marketing digital y su relación con la satisfacción del cliente en la empresa Coimjak, Lima, Perú, 2020 [Tesis]. PE: Universidad Privada del Norte; 2020. https://hdl.handle.net/11537/26406
@misc{sunedu/3027446,
title = "Marketing digital y su relación con la satisfacción del cliente en la empresa Coimjak, Lima, Perú, 2020",
author = "Calmet Goytizolo, Gissella Celia",
publisher = "Universidad Privada del Norte",
year = "2020"
}
The general objective of this research is to determine how digital marketing is related to customer satisfaction of the Coimjak company. The research method used was a quantitative approach, a non-experimental cross-sectional design. At the same time, the type of research was correlational and descriptive. On the other hand, for data collection, a 20-item questionnaire was used as an instrument with a scale from 1 to 5 according to the Likert method. The survey was carried out with a sample of 97 clients, obtaining a result of 0.852 for Cronbach’s alpha, which indicates that the reliability is good. Likewise, to find the linear correlation, the Spearman correlational method was used, in which a value of 0.586 was obtained, which indicates that there is a moderate-high correlation. In addition, the significance value resulted in p <0.01, so there is a high significance. Finally, it was concluded that the company has not adequately implemented digital marketing within the organization, so it is recommended to hire a Community Manager to improve customer satisfaction.
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