Bibliographic citations
Valera, E., (2017). Relación de la gestión logística con el nivel de satisfacción de los clientes de la empresa de productos lácteos La Marquesita, Cajamarca 2016 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/11328
Valera, E., Relación de la gestión logística con el nivel de satisfacción de los clientes de la empresa de productos lácteos La Marquesita, Cajamarca 2016 [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/11328
@misc{sunedu/3012045,
title = "Relación de la gestión logística con el nivel de satisfacción de los clientes de la empresa de productos lácteos La Marquesita, Cajamarca 2016",
author = "Valera Contreras, Enmily Gihovanna",
publisher = "Universidad Privada del Norte",
year = "2017"
}
ABSTRACT The present-day surroundings are more and more competitive and with younger márgenes of error, the companies nowadays look for strategies of continuous improvement that you do them more competitive. Of late years you have taken bigger interest in the logistic step and the customers's satisfaction. Over 20 years in the bunch, million liters of milk processed and tons of cheese would be able to summarize the company's history. Mister Jorge Raúl Valera Culqui's enterprising vision, his effort and dedication to venture into the world of the lactic give origin to Marcasite, family enterprise than it has been dedicated oneself to elaborating dairy products of the highest quality proudly from years but the company's logistic step has like short difficulty of stock due to the deficient projection of sales and is missing of communication with the suppliers, causing discomfort in his customers. For such effect; Present it investigation is of type descriptive correlacional, and the acquaintance between his variables attempts to obtain herself logistic step and satisfaction of the customers through Pearson's coefficient, the company have 250 customers's population for which the formula of sign with a finite population getting as a result 152 customers, which was applicable they were prosecuted in the program IBM SPSS 22. The relation that exists between the logistic step and the customer's satisfaction is direct, that is, the satisfaction becomes of bigger logistic bigger step the customer.
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