Bibliographic citations
Pacheco, Z., Velásquez, A. (2016). Determinación del perfil del consumidor masculino de servicios de estética y cuidado personal en las urbanizaciones de California y El Golf del distrito de Víctor Larco, Trujillo [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/9807
Pacheco, Z., Velásquez, A. Determinación del perfil del consumidor masculino de servicios de estética y cuidado personal en las urbanizaciones de California y El Golf del distrito de Víctor Larco, Trujillo [Tesis]. PE: Universidad Privada del Norte; 2016. https://hdl.handle.net/11537/9807
@misc{sunedu/3012001,
title = "Determinación del perfil del consumidor masculino de servicios de estética y cuidado personal en las urbanizaciones de California y El Golf del distrito de Víctor Larco, Trujillo",
author = "Velásquez Ruíz, Ana Caridad",
publisher = "Universidad Privada del Norte",
year = "2016"
}
ABSTRACT The present investigation has been developed to determine the masculine customer profile who uses esthetic services and personal care in the city of Tujillo, in other to offer a wide reach over that segment, and that associated companies in cosmetic and beauty category establish commercial and marketing effective strategies that creates an increment in sales and customers, besides creating needs and pleasure to the new Potencial customers. A 70 potential customers sample was studied in 7 beauty parlors and health resorts in El Golf and California neighborhoods in Victor Larco district, showing its demographic and psicografic aspects that defines the customer profile. It was observe that majority people were between 26 and 35 years old, they live in El Golf, California, Las Quintanas and La Merced neighborhoods. They have studied at University. They are singles and their salaries are over S/. 3.000 nuevos soles. They think that their image is very important and they start taking care of themselves from early life.They say that there is a relationship between health and feeling better. Customers feel strongly motivated to choose that beauty saloons where professionalism and quality are offered and they spend between 11% and 15% of their salaries to buy this services and or to buy this kind of products and they visit beauty saloons three more times. KEYWORDS: customer profile from someone who uses esthetic services and personal care. masculine profile.
This item is licensed under a Creative Commons License