Bibliographic citations
Angulo, L., Cordero, L. (2014). Oportunidad de negocio en el mercado chino para incrementar la exportación peruana de arándanos frescos de la región La Libertad [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/6485
Angulo, L., Cordero, L. Oportunidad de negocio en el mercado chino para incrementar la exportación peruana de arándanos frescos de la región La Libertad [Tesis]. PE: Universidad Privada del Norte; 2014. https://hdl.handle.net/11537/6485
@misc{sunedu/3011723,
title = "Oportunidad de negocio en el mercado chino para incrementar la exportación peruana de arándanos frescos de la región La Libertad",
author = "Cordero Otiniano, Lua",
publisher = "Universidad Privada del Norte",
year = "2014"
}
This thesis report entitled "BUSINESS OPPORTUNITIES IN THE CHINESE MARKET FOR INCREASING THE PERUVIAN EXPORT OF LA LIBERTAD FRESH BLUEBERRY” has the purpose make know the business opportunity to companies and institutions that want to venture or diversify into a new market, knowing that the China market is highly attractive for the sale of blueberries. This research project arises in view: the growing demand for blueberries and little competition in China regarding healthy products with high nutritional value, also found in blueberries as one of the crops with the greatest potential for the future, because this is a nontraditional fruit highly prized in the international markets due to its properties and characteristics. The thesis highlighted that Peru has competitive advantages compared with other countries. Peru not only has the land and climate variability that is needed for the production of cranberries, but also has the ability to offer off-season, many markets like the U.S., CANADA CHILE and ARGENTINA SPAIN, so there is space for expansion. Additionally, it was made a market research about blueberries in China 2009-2013 in which the product got showed and analyzed, and tariff situation, requirements and barriers. Finally, it was concluded that the business opportunities of the Chinese market will positively influence increasing Blueberries Peruvian exports in subsequent years.
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