Alarcon, V., Alcarraz, A. (2019). Factores de gestión empresarial de la exportación de granada fresca de la empresa agrícola Huarmey S.A a la empresa Super Harvest International, Hong Kong - año 2018 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/21631
Alarcon, V., Alcarraz, A. Factores de gestión empresarial de la exportación de granada fresca de la empresa agrícola Huarmey S.A a la empresa Super Harvest International, Hong Kong - año 2018 [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/21631
title = "Factores de gestión empresarial de la exportación de granada fresca de la empresa agrícola Huarmey S.A a la empresa Super Harvest International, Hong Kong - año 2018",
author = "Alcarraz Martínez, Antonio",
publisher = "Universidad Privada del Norte",
year = "2019"
ABSTRACT Agrícola Huarmey S.A is a company dedicated since 2014 to the production and export of fresh pomegranate. Likewise, the fresh pomegranate in recent years has obtained a more favorable level of importance for its excellent beneficial properties for health, helping to prevent and fight diseases, it is considered a "Superfruit." The fresh pomegranate market is dominated by the countries of the Middle East, where it originates; the great part of its production is for internal consumption. The main buyers are in Europe and Asia, since their production period is in the months of May to December, outside these months the market of both continents is unsupplied, which generates a great demand. On the other hand, the countries that produce against station are South Africa, Chile and Peru, since they have their production between the months of February to June. The objective of this research is to determine the factors of business management of the export of fresh pomegranate from the company Agrícola Huarmey S.A to the company Super Harvest International LTD (Year 2018). It was concluded that the factors of the exportation of fresh pomegranate from the company Agrícola Huarmey S.A to the company Super Harvest International internally are: Operations and Processes and Internal Control. Likewise, externally they are: Business context and Global Situation. Finally, we chose key success factors which are: Systems and Mechanism. On the other hand, in order to obtain said results, it was carried out through the interview guide instrument of 22 unstructured questions. Also, this research seeks to deepen the option of obtaining advice from external companies in order to position themselves in new markets, have an export plan subject to commercial proposals and increase annual exports. On the other hand, in the present research work, the company Agrícola Huarmey S.A has as commercial consultant the company Frutera San Fernando, since it is the one who manages the information for commercial decisions. Taking into account the results obtained, suggestions will be made to Agrícola Huarmey S.A, this in order to achieve a greater increase in exports to the company Super Harvest International in the next campaigns of fresh pomegranate. KEY WORDS: factors; fresh pomegranate; business management.
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