Bibliographic citations
Ampuero, S., Chávarri, D. (2017). Características de asociatividad en productores de la cooperativa agraria de tara del norte de San Marcos Cajamarca, para exportar shampoo de tara a San Francisco – EE.UU 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/11197
Ampuero, S., Chávarri, D. Características de asociatividad en productores de la cooperativa agraria de tara del norte de San Marcos Cajamarca, para exportar shampoo de tara a San Francisco – EE.UU 2017 [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/11197
@misc{sunedu/3005608,
title = "Características de asociatividad en productores de la cooperativa agraria de tara del norte de San Marcos Cajamarca, para exportar shampoo de tara a San Francisco – EE.UU 2017",
author = "Chávarri Villanueva, Diana Vanessa",
publisher = "Universidad Privada del Norte",
year = "2017"
}
ABSTRACT The present thesis was done with the purpose of designing a business plan, which has as characteristics the associativity in the producers of tara that is in the agrarian cooperative of the tara of the North of San Marcos, in order to arrive to export a shampoo From Tara to San Francisco - USA In the year 2017 which has properties to prevent hair loss and use it to improve your care and achieve a better appearance. Likewise, to design a business plan for the export of this product, taking advantage of the fact that the tara is in one of the strongest and largest agricultural sectors in Peru. The descriptive method was used to identify the characteristics of the profiles of the people who make up the cooperative, using the tools of primary research, stories such as surveys of the cooperative producers and the attention directed to the person in charge of the projects Established, to the main merchants of tare of San Marcos in order to collect as much information as necessary and to obtain a wider knowledge of the problematic reality. Subsequently the information was analyzed using the SPSS program, producing graphs to analyze the results obtained. At the end of the application of all research tools in the population, a detail was obtained, which were the main characteristics of the associativity in tara products, in addition to identifyi ng the weaknesses and strengths of the cooperative, and then achieving a product That arrives to export to the United States. Thanks to the adequate elaboration and application of all the instruments used, it was possible to corroborate the hypothesis and it is identified that the characteristics of associativity are the cooperation and the increase of income. A marketing plan for the US market was developed to allow the introduction of the product. Finally, the financial analysis was carried out for the next five years, resulting in a Net Asset Value (NPV) of S /. 114,534.50 and a rate of return of capital (TIR) of 18%.
This item is licensed under a Creative Commons License