Bibliographic citations
Chigne, C., Cruzate, S. (2017). Estrategias de internacionalización para incrementar el nivel de exportación de la cebolla roja producida por la empresa Gicade SAC hacia el país de Canadá - Vancouver, 2016 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13300
Chigne, C., Cruzate, S. Estrategias de internacionalización para incrementar el nivel de exportación de la cebolla roja producida por la empresa Gicade SAC hacia el país de Canadá - Vancouver, 2016 [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/13300
@misc{sunedu/2808322,
title = "Estrategias de internacionalización para incrementar el nivel de exportación de la cebolla roja producida por la empresa Gicade SAC hacia el país de Canadá - Vancouver, 2016",
author = "Cruzate Plasencia, Stefany Lucero de Luz",
publisher = "Universidad Privada del Norte",
year = "2017"
}
Through a research study applied to company GICADE SAC, in Trujillo city, in 2016, which is dedicated to the production and exportation of red onion that also has a high demand both nationally and internationally, of which the main internationalization strategies carried out an arduous investigation, which helped us to identify the appropriate strategies that allow to increase the level of export of the red onion produced by the company GICADE SAC to the country of Canada - Vancouver. Analyzing the main importing countries, we found that Canada is ranked among the top 10 onion importers, whose main city is Vancouver, and which has a great influence on the product´s consumption. Regarding the research, it was decided to apply the localization strategy and the entry and stay strategy, which would benefit both the company and the national market for national onion production. In order to gather necessary information, we used the appropriate instruments that facilitated the interview, the bibliography sheet and the data index. Due to what we used the method of the synthesis analysis that allowed us to interpret the interviews, the theory found for the theoretical framework and the data index of exports. Also, in applying this research, we were able to measure the internationalization strategies that are: localization strategies, entry and stay strategy, growth strategy, coexistence strategy, corporate strategy, internationalization strategy, competitive strategy, Structure, focus strategy and sequence strategy. However, the location strategy and the strategy of entry and permanence are the two appropriate, so that the company GICADE SAC, have a better acceptance in the international market and in decision making.
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