Martinez, V. (2011). Estudio de pre-factibilidad para implementación de una empresa dedicada a ofrecer el servicio de recorrido turístico en un café bar a bordo en la ciudad de Trujillo [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/62
Martinez, V. Estudio de pre-factibilidad para implementación de una empresa dedicada a ofrecer el servicio de recorrido turístico en un café bar a bordo en la ciudad de Trujillo [Tesis]. PE: Universidad Privada del Norte; 2011. https://hdl.handle.net/11537/62
title = "Estudio de pre-factibilidad para implementación de una empresa dedicada a ofrecer el servicio de recorrido turístico en un café bar a bordo en la ciudad de Trujillo",
author = "Martinez Cruz, Vasco Estuardo",
publisher = "Universidad Privada del Norte",
year = "2011"
ABSTRACT This project is a pre-feasibility study for implementing a company dedicated to providing tour service in a especial vehicle for fourteen passengers through the historic center of the city of Trujillo with a coffee-bar on boar, the which were named commercially as City Tours, the study´s objective is to determine the feasibility of the project. This project arose from an opportunity and a need exits for tourists visiting the city of Trujillo to have no innovative service, safe, comfortable and modem to meet he main tourist attraction located in the enclosure of the city. It should be stressed the currently there is no company in the local market to provide the same or similar service to the service mentioned above this will be a competitive advantage for the project. The market which will lead the company´s international tourists and domestic vacationers who visit the city of Trujillo, which represents 1,252,759 tourists, the market will be made a available for 85% of the potential amounting 1,064,845, whose tourist I seem to favor the project. The cash market representing 23% of the market available is 244,914 of which tourists would be willing to buy the tour service. Finally, for purposes of this project and taking into account our production capacity can meet a target market which amounts to 4% of the cash, which means 10,628 tourists per year. For the sustainability of the business and band recall will use different marketing strategies and strategic alliance, targeted advertising used, segments, not massive. Finally, we conclude that this project is profitable, taking into account the COK of 11.80% resulting in the following financial indicators: VANE S/. 83,662.07 and TIRE 39.74%.
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