Bibliographic citations
Orna, L., Prudencio, E., Garagatti, R. (2019). La influencia de la responsabilidad social empresarial (rse) en el comportamiento de compra de los consumidores de desodorantes en la zona urbana de Cajamarca [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/13701
Orna, L., Prudencio, E., Garagatti, R. La influencia de la responsabilidad social empresarial (rse) en el comportamiento de compra de los consumidores de desodorantes en la zona urbana de Cajamarca []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/13701
@mastersthesis{sunedu/2664229,
title = "La influencia de la responsabilidad social empresarial (rse) en el comportamiento de compra de los consumidores de desodorantes en la zona urbana de Cajamarca",
author = "Garagatti Vilca, Rolando",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
While on the one hand Corporate Social Responsibility (CSR) has been gaining international relevance, on the other, until recently in Peru there were not empirical studies that allow to know its impact on the consumer. The purpose of this research is to determine the influence that CSR has over the buying behavior of deodorants, in type of roll on 115 ml., in the urban zone of Cajamarca. In this regard, an experiment was conducted using a methodology called Discrete Choice Models (DEM), in which the purpose was to quantify the purchase intention and willingness to pay for social responsibility actions carried on by companies today. This experiment was conducted using a stratified random sample of 132 consumers from Cajamarca. The present research provides empirical evidence of the existing effective relationship between CSR and the sample’s buying behavior. The results of the present research indicate that the overall effect of CSR is superior to the Corporate Competence (CC). This thesis is an extension of the Professor Percy Samoel Marquina Feldman’s doctoral research (2009): “The influence of corporate social responsibility on the buying behavior of peruvians consumers.” Likewise, the purpose of this postgraduate research is to validate whether the relationship originally identified by Professor Marquina is also presented in the category of deodorants, as suggested by the author in his final recommendations. With the due permission of the author, some information of his research has been used, particularly with reference to literature and method.
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