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Joyo, F., Rojas, C., Pérez, D., Álvarez, S. (2018). Planeamiento estratégico para la Universidad Continental [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/12076
Joyo, F., Rojas, C., Pérez, D., Álvarez, S. Planeamiento estratégico para la Universidad Continental []. PE: Pontificia Universidad Católica del Perú; 2018. http://hdl.handle.net/20.500.12404/12076
@mastersthesis{sunedu/2663631,
title = "Planeamiento estratégico para la Universidad Continental",
author = "Álvarez Corzo, Stephanie",
publisher = "Pontificia Universidad Católica del Perú",
year = "2018"
}
Title: Planeamiento estratégico para la Universidad Continental
Authors(s): Joyo Lagos, Francisco Abel; Rojas Reyes, Carlos José; Pérez Tenorio, Daniel Ernesto; Álvarez Corzo, Stephanie
Advisor(s): D´Alessio Ipinza, Fernando Antonio
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 25-May-2018
Institution: Pontificia Universidad Católica del Perú
Abstract: El presente documento es un planeamiento estratégico para la Universidad Continental, el
cual ha sido diseñado utilizando el modelo secuencial desarrollado por D’Alessio (2015).
Esta universidad fue fundada en la década de los noventa y posee sedes en las ciudades de
Huancayo, Arequipa, Cusco y Lima, ofreciendo 29 programas de pregrado, así como diversos
posgrados, orientados a las Ciencias de la Empresa, Ciencias de la Salud, Ingeniería y
Humanidades. En la actualidad está tramitando su licenciamiento institucional por parte de la
Superintendencia Nacional de Educación Superior Universitaria (SUNEDU), que es el ente
regulador. Para el año 2015, la Universidad Continental tenía 22,391 estudiantes, equivalente
al 1.7% del total de estudiantes matriculados en todas las universidades del Perú (SUNEDU,
2016). Para el año 2016, esta universidad se encontraba en el puesto 13 del Ranking de
Universidades del Perú, publicado por América Economía (2016). Para convertirla en una
institución más competitiva, logrando objetivos como el aumento en la cantidad de alumnos
matriculados y egresados, se implementarán estrategias intensivas, dentro de las cuales se
incluye el desarrollo de nuevas carreras de pregrado en modalidad virtual y la creación de
cursos a la medida para empresas privadas y organismos públicos. Asimismo, se aumentará la
penetración en el mercado de Lima y se desarrollarán más diplomados y otros cursos de
posgrado, junto con el desarrollo de programas de titulación para incrementar la cantidad de
profesionales egresados. Con esto se alcanzará la visión al 2027, la cual propone posicionar a
la organización entre las cinco mejores universidades del Perú, formando profesionales éticos
y altamente capacitados que contribuyan al desarrollo del país, incorporando la investigación
y la tecnología como herramientas para innovar
This document is a strategic planning for Universidad Continental, which has been designed using the sequential model developed by D'Alessio (2015). This university was founded in the 90s and has infrastructure in the cities of Huancayo, Arequipa, Cusco and Lima, offering 29 undergraduate programs, as well as various graduate programs, aimed at Business Sciences, Health Sciences, Engineering and Humanities. Currently it is processing its institutional licensing by the National Superintendence of Higher Education University (SUNEDU), which is the regulatory body. For the year 2015, Universidad Continental had 22,391 students, equivalent to 1.7% of the total number of students enrolled in all the Peruvian universities (SUNEDU, 2016). For the year 2016, this university was ranked 13th in the ranking of universities in Peru, which was published by América Economía (2016). To turn it into a more competitive institution, achieving objectives such as the increase in the number of students enrolled and graduates, intensive strategies will be implemented. Among which is included the development of new undergraduate careers in virtual modality and the creation of tailor-made courses for private companies and public bodies. Likewise, the penetration in the Lima market will be increased and more graduates and other postgraduate courses will be developed, along with the development of degree programs to increase the number of professionals graduated. With this, the vision will be reached by 2027, which proposes positioning the organization among the five best universities in Peru, training highly qualified and ethical professionals that contribute to the country's development, incorporating research and technology as tools to innovate
This document is a strategic planning for Universidad Continental, which has been designed using the sequential model developed by D'Alessio (2015). This university was founded in the 90s and has infrastructure in the cities of Huancayo, Arequipa, Cusco and Lima, offering 29 undergraduate programs, as well as various graduate programs, aimed at Business Sciences, Health Sciences, Engineering and Humanities. Currently it is processing its institutional licensing by the National Superintendence of Higher Education University (SUNEDU), which is the regulatory body. For the year 2015, Universidad Continental had 22,391 students, equivalent to 1.7% of the total number of students enrolled in all the Peruvian universities (SUNEDU, 2016). For the year 2016, this university was ranked 13th in the ranking of universities in Peru, which was published by América Economía (2016). To turn it into a more competitive institution, achieving objectives such as the increase in the number of students enrolled and graduates, intensive strategies will be implemented. Among which is included the development of new undergraduate careers in virtual modality and the creation of tailor-made courses for private companies and public bodies. Likewise, the penetration in the Lima market will be increased and more graduates and other postgraduate courses will be developed, along with the development of degree programs to increase the number of professionals graduated. With this, the vision will be reached by 2027, which proposes positioning the organization among the five best universities in Peru, training highly qualified and ethical professionals that contribute to the country's development, incorporating research and technology as tools to innovate
Link to repository: http://hdl.handle.net/20.500.12404/12076
Discipline: Administración Estratégica de Empresas
Grade or title grantor: Pontificia Universidad Católica del Perú. CENTRUM
Grade or title: Magíster en Administración Estratégica de Empresas
Register date: 25-May-2018; 25-May-2018
This item is licensed under a Creative Commons License