Bibliographic citations
Cabrera, D., Vitancio, C., Ojeda, J., Perales, S. (2019). La influencia de la responsabilidad social empresarial en el comportamiento de compra de las consumidoras de café dentro del rango etario de 25 a 30 años que residen en Lima Metropolitana [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/13574
Cabrera, D., Vitancio, C., Ojeda, J., Perales, S. La influencia de la responsabilidad social empresarial en el comportamiento de compra de las consumidoras de café dentro del rango etario de 25 a 30 años que residen en Lima Metropolitana []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/13574
@mastersthesis{sunedu/2659509,
title = "La influencia de la responsabilidad social empresarial en el comportamiento de compra de las consumidoras de café dentro del rango etario de 25 a 30 años que residen en Lima Metropolitana",
author = "Perales, Sara",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
This thesis is an extension of Professor Percy Samoel Marquina Feldman doctoral dissertation scope, *Corporate Social Responsibility (CSR) Influence in the Peruvian consumers purchasing behavior* (CENTRUM, 2009). The purpose of this Master's dissertation is to validate whether the relationship originally identified by Professor Marquina appears in the category of female coffee drinkers in Lima between the ages of 25 to 30 years, as suggested by the author in the final recommendations. Parts of his dissertation were employed with author's consent, mainly the review of literature and the method. While CSR has gained international relevance, in Peru, there is only an empirical study that reveals its impact on the consumer, as in the abovementioned study. The purpose is to determine the influence that CSR has on coffee purchase behavior of women between 25 and 30 years old in Lima. The experiment was developed under the Methodology of Discrete Choice Models in order to quantify the purchase intention and willingness to pay for social responsibility actions developed by companies. It was carried out by using a stratified random sample of 132 coffee consumers in Lima within the age range above assigned. The research provides empirical evidence of the positive relationship between CSR and the sample purchase behavior. The results show that the effect of the Corporate Competencies as a whole is greater than the CSR.
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